Physical Demo Device
HCP and Patient Experience
Often medicines include Demo Devices with the aim to drive dosing adherence and patient experience
These medical instructional tools are produced and distributed to the HCP’s globally, for NPI’s this must be before the trade product launches
The patient is shown how to administer the medicine using the demonstration device within the HCP office
The demo device however, remains in the doctors office
At home, the patient administers using the supporting in pack paper literature
The process is one of complexity and cost
- Despite containing no active product physical devices require resources across most core functions to ensure timely delivery
- For 3rd party produced demo devices, MOQ’s apply impacting inventory management and warehousing
- Demo Devices produced in house require the use of commercial production lines
- As labelling changes occur new devices are required, increasing waste
